Citlalli Brands Wins Business of the Year at the Solano HCC 2024 Gala

The Solano Hispanic Chamber of Commerce is thrilled to announce Citlalli Brands as the recipient of the 2024 Business of the Year Award, recognizing the company’s outstanding contributions to the Hispanic community and its commitment to excellence, innovation, and empowerment.

A Journey of Resilience and Purpose

Founded in 2004 as Alfa Design Services, Citlalli Brands has undergone a remarkable transformation over the years. From its beginnings as a graphic design business, it expanded into branding and promotional services as Alfa Promotions. After a pivotal rebranding in 2015, the company took on the name Citlalli Brands in 2022. Inspired by the Nahuatl word for “star,” the name reflects the company’s mission: to illuminate paths for businesses and communities to thrive and shine.

The guiding mantra, “You Were Born to Shine, Let’s Shine Together,” encapsulates the company’s dedication to empowering clients to achieve their fullest potential through professional, bilingual branding services tailored to the Hispanic community.

Empowering the Community

Citlalli Brands’ mission is deeply rooted in community impact. Through initiatives like the Solano Hispano platform, the company connects the Spanish-speaking community with essential resources, fostering opportunities for growth and success. Owner Citlalli’s passion for community engagement is evident in her collaborations with chambers of commerce, churches, and non-profits. A standout achievement was coordinating the Hispanic Community Booth at the Solano County Fair, ensuring representation at the county level and fostering pride within the Hispanic community.

Citlalli Brands also supports non-profits, schools, and small businesses with services ranging from bilingual branding to strategic marketing consultations, helping organizations enhance their professionalism and achieve their goals.

Their holistic approach ensures your brand maintains a consistent and professional identity across all channels, enhancing credibility and market presence.

To explore how Citlalli Brands can elevate your business identity and effectively reach the Spanish-speaking market, connect with them through the following channels:

• Phone: 415-786-0033
• Email: info@citlallibrands.com
• Website: citlallibrands.com
• Appointment Booking: Schedule a Consultation

Partner with Citlalli Brands to transform your business vision into an empowering brand reality. As they say, "You were born to shine; let's shine together.

Overcoming Challenges and Embracing Growth

Citlalli Brands’ journey has not been without its challenges. From economic hardships and relocating business operations to balancing childcare responsibilities while building her brand, owner Citlalli has faced obstacles with resilience and determination. Despite these challenges, the company has grown into a trusted partner for businesses seeking to elevate their branding and connect with the Hispanic market.

Vision for the Future

Winning the Business of the Year Award is a milestone that reaffirms Citlalli Brands’ mission and values. Looking ahead, the company plans to expand its services, enhance the Solano Hispano platform, and launch a magazine to share resources, stories, and training with the community. By providing businesses with tools and strategies to succeed, Citlalli Brands aims to continue driving economic development in Solano County.

Reflections on the 2024 Gala

Reflecting on the gala, Citlalli shared, “I was completely surprised—1000%! I had no idea this was coming. While I wasn’t prepared with a speech or special attire, I felt an overwhelming sense of gratitude and pride. The gala’s bilingual format was especially impactful, making Spanish-speaking business owners feel represented and connected.”

Gratitude and an Invitation to Collaborate

Citlalli expressed heartfelt thanks to her family, mentors, clients, and the Solano Hispanic Chamber of Commerce for their unwavering support. She emphasized the importance of collaboration: “When we work together, we shine brighter. When we shine together, we illuminate the world, making life better for everyone. Always remember: you were born to shine, so let’s shine together!”