News
Promote Your Business at the Solano County Fair with SHCC!
The Solano Hispanic Chamber of Commerce (SHCC) is excited to announce our participation in the 2025 Solano County Fair, happening June 12–15 at the Solano County Fairgrounds in Vallejo! &##127905; As part of our booth presence throughout the entire fair, we’re inviting SHCC members to take advantage of this opportunity to promote their services, products, and community impact — directly to hundreds of attendees from across the region. ✅ What’s included for participating businesses?Shared booth space with
Latino-Owned Business to Represent Vallejo at Major Latin Music Festival in Napa
Maira Vasquez and her husband Ricardo Morales, owners of a Latino-owned small business based in Vallejo, are stepping into the spotlight at La Onda, Napa’s premier Latin music festival happening on Saturday, May 31st, and Sunday, June 1st. Featured in the “Restaurant Garden East” section of the festival, Botanas La Cruda will serve up authentic Mexican snacks to thousands of attendees. “This is a big step for us,” said Maira. “I’m so excited and overwhelmed. We’ve never done an event of this size, and
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Member Spotlight: Maria Rosales — Empowering Small Businesses Through Financial Education
From the fields of Salinas to the heart of Fairfield’s small business community, Maria Rosales is a powerful example of how resilience, education, and service can shape a life—and uplift a community. Born in Mexicali, Baja California, and raised in a family of hardworking women, Maria began her journey in the U.S. working in the lettuce fields of the Salinas Valley at the age of 18. Inspired by the strength and determination of her grandmother, mother, and sister, Maria carried that same spirit into her
Where It Hurts: How to Pinpoint and Fix the Trouble Spots in Your Business
Every business has its blind spots—places where money leaks out or time gets swallowed with little return. These weak points, left unchecked, chip away at the foundation of growth and resilience. Identifying and repairing them isn’t just a financial exercise; it’s a matter of survival in a market that rarely offers second chances. While plenty of advice floats around about scaling up and maximizing gains, not enough focuses on the grit it takes to shore up what's broken or brittle. Look Past the
Creative Packaging Moves That Keep Customers Coming Back
There’s something quietly powerful about receiving a package that feels like it was made just for you. Long after the transaction ends, the way a product is packaged can linger in a customer’s mind. It can whisper that your business pays attention, that it cares, that someone behind the scenes took a few extra seconds to create a small moment of joy. And if you're a small business, those details aren't just nice to have—they're the kinds of choices that keep people talking, sharing, and most importantly,
The Comeback Blueprint: Rebuilding and Strengthening Your Small Business
The past few years have tested small business owners in ways no one could have predicted. From economic turbulence to shifting consumer behaviors, the road back to stability—and ultimately, growth—requires a mix of strategy, resilience, and adaptability. But the good news? A setback isn’t the end of the story; it’s just another chapter. Whether you’re recovering from financial losses, rebuilding customer trust, or rethinking your entire business model, the key lies in approaching the process with clarity
Digital Strategies for Small Businesses: Smarter Operations, Sustainable Growth
In an era where every click counts, small businesses can’t afford to lag behind in the digital space. Whether you're running a cozy coffee shop, an online boutique, or a local service business, the right digital strategies can make your operations smoother and your growth steadier. But let’s be real—most small business owners don’t have the time or budget to dive headfirst into every new tech trend. The key is to be strategic, picking the digital tools that work for you instead of getting buried under an
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Rosa Gracida Honored as Community Leader at the 2024 SHCC Gala
A Night to Remember: Celebrating Excellence On November 16, 2024, the Solano Hispanic Chamber of Commerce hosted its annual Latin Flair Gala at the Suisun Veterans Memorial Building in Suisun. This signature event brought together over 80 attendees, including local business leaders, community members, and supporters, for an evening dedicated to celebrating excellence, cultural pride, and the achievements of Hispanic professionals in Solano County. One of the evening’s highlights was the recognition of
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Bay Hauling Receives the 2024 Spirit of Solano Award
Honoring Excellence in Business and Community Engagement The 2024 Spirit of Solano Award, hosted by Westamerica Bank, recognizes outstanding businesses for their longevity, customer service, and contributions to the local community. This year, Bay Hauling, a leading junk removal company in Solano County, was honored for its unwavering commitment to excellence and community involvement. Led by founder Juan Vallejos, Bay Hauling embodies the values celebrated by the Spirit of Solano event. The award not
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Citlalli Brands Wins Business of the Year at the Solano HCC 2024 Gala
The Solano Hispanic Chamber of Commerce is thrilled to announce Citlalli Brands as the recipient of the 2024 Business of the Year Award, recognizing the company’s outstanding contributions to the Hispanic community and its commitment to excellence, innovation, and empowerment. A Journey of Resilience and Purpose Founded in 2004 as Alfa Design Services, Citlalli Brands has undergone a remarkable transformation over the years. From its beginnings as a graphic design business, it expanded into branding and
Spotlight on Construction Concierge: SHCC Magazine Features a Local Success Story
FOR IMMEDIATE RELEASEContact: Solano Hispanic Chamber of CommerceEmail: info@solanohcc.comWebsite:www.solanohcc.comSpotlight on Construction Concierge: SHCC Magazine Features a Local Success Story The Solano Hispanic Chamber of Commerce (SHCC) is thrilled to announce the release of the latest issue of its official magazine, featuring an inspiring Member Spotlight on Sal Rodriguez, owner of Construction Concierge, Inc.. This article delves into Sal’s journey from a union electrician to a thriving
Transforming Vision Into Scalable Growth Opportunities
Expanding a business requires a balance of innovation and calculated decision-making. Success often stems from aligning operations with evolving market demands and staying attuned to customer needs. Strategic adoption of emerging technologies can streamline processes and create new growth opportunities. Financial resourcefulness paired with a clear long-term vision strengthens the foundation for sustainable progress. Genuine engagement with customers fosters trust and loyalty, paving the way for deeper
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The 2024 Latin Flair Gala of the Solano Hispanic Chamber of Commerce
Celebrating and Supporting the Hispanic Community On November 8, 2024, the Solano Hispanic Chamber of Commerce hosted its highly anticipated Latin Flair Gala at the Suisun Veterans Memorial Building. The gala, inspired by the Caribbean cultures of Latin America, offered a unique experience that went beyond the predominant Mexican influence in Northern California, celebrating the broader diversity of Latin American cultures.An Immersive and Culturally Authentic Experience The tropical theme came alive with
The Solano Hispanic Chamber of Commerce helps bring digital transformation to diverse small business
The Solano Hispanic Chamber of Commerce helps bring digital transformation to diverse small businesses in Solano with Verizon Small Business Digital Ready In partnership with Next Street and Local Initiatives Support Corporation (LISC), Verizon Small Business Digital Ready aims to focus on women- and minority-owned businesses in under-resourced communities The online curriculum will provide resources and in-depth support - including coaching, networking and incentives Solano County, CA—March 3,
